摘要
With the formulation of customer centered competitive strategies in enterprise transformation process,customer relationship management(CRM) and knowledge management (KM) have become the focus of the enterprises’concern.This article attempts to guide the enterprise to using the idea,technology and method of KM in implementing CRM,and presents the system structure and main content of KM based CRM.
With the formulation of customer centered competitive strategies in enterprise transformation process,customer relationship management(CRM) and knowledge management (KM) have become the focus of the enterprises'concern.This article attempts to guide the enterprise to using the idea,technology and method of KM in implementing CRM,and presents the system structure and main content of KM based CRM.
出处
《情报理论与实践》
CSSCI
北大核心
2003年第4期330-331,335,共3页
Information Studies:Theory & Application
