摘要
基于市场细分理论,结合案例探讨了层次分析法应用于市场细分与目标市场选择的评价方法.
Based on market segmentation theory, the analytic methods and processes of AHP application in market segmentation and market targeting are discussed by a case study.
出处
《西南师范大学学报（自然科学版）》
CAS
CSCD
北大核心
2003年第4期554-557,共4页
Journal of Southwest China Normal University(Natural Science Edition)
