论中国文化产业的可持续发展:打造核心竞争力——中国文化产业竞争力评价理论研究

On Sustainable Development of China's Cultural Industry: Building the Core Competence

随着全球一体化进程的加速,文化与经济合流发展的趋势日益明显,文化以其独特的优势加入世界经济一体化发展。文化产业竞争力是国家竞争力和综合国力的重要组成部分。但是世界文化市场已被九大文化巨头分享,中国加入WTO后文化产业的国际竞争力受到严重挑战。因此,我们应当建立文化产业竞争力评价体系。该体系以美国迈克尔·波特的钻石体系为理论依据,以显示性指标体系体现文化产业的核心竞争力。从内在和外在的逻辑去建立解释性指标体系,遵循大不等于强的原则,目的在于得知中国文化产业的国际竞争力水平,从而消除其竞争劣势,“做”出中国文化产业竞争力的明日的辉煌。

The competitiveness of cultural industry is an important component of the national competitiveness. Nowadays, nine cultural giant has already partitioned the worldwide cultural market, thus China'a competitiveness of cultural industry has come under severe challenged after the accession to the WTO. In order to strengthen international competence, we should set up assessment system of cultural industry competitiveness. This system takes the logic of Diamond System by Michael Porter to set up the explaining indicator system, and follows the principle of 'Big is not strong', on the purpose of learning international competitive level of China's cultural industry, so as to work out China's cultural industry with bright tomorrow.