广告设计中视觉吸引的强化手段

Strengthening the Visual Attraction in Advertisements

广告以强化视觉吸引的方式加强其感染力及说服力,视觉吸引的条件包括色彩、动感设计、简洁化、超现实表现、幽默、刺激性、个性特征等。

The influence and persuasiveness of advertisement design are often strengthened by intensified visual attraction. This paper focuses on the necessary factors that composes of a successful advertisement and relative to visual physiology and visual psychology, such as color, activity, succinct composition, surreal expression, humor, stimulation and personality, etc.