试论转型期我国大学体育无形资产的开发与利用

Discussion on Development and Utilization of College Sports Immaterial Property in Social Transformation Phase of China

以我国转型期的大学体育产业中无形资产为研究对象,运用资料综述和逻辑分析与演绎的研究方法,对转型期我国大学体育产业中无形资产的特点、开发与利用等进行阐述和分析,认为大学体育产业开发潜力大,将是我国大学体育产业,同时也是教育产业新的经济增长点。为我国大学体育产业和体育事业发展提供了重要的参考依据,同时对体育产业、教育产业的发展也具有重要的现实意义。

The immaterial property in college sports industry in social transformation phase of China was taken as the object of this study. By applying the methods of literature summary, logical analysis and deduction the characteristics, development and utilization of the immaterial property were analyzed and expounded. It was considered that the development of college sports industry has its great potentialities. It will be a new economical growth point not only in college sports industry, but also in educational industry of China. The purpose of this study is to provide important reference for the development of college sports industry and physical education cause, which is of realistic significance in developing sports industry and educational industry.