关于企业名牌战略重要性及其具体实施的探讨

Approach to the Importance of Enterp rise Famous Brand Strategy and Practical Implement

针对当今市场经济条件下,品牌竞争日趋激烈的现状,就名牌战略的重要性及其目前我国在这方面的情况作了介绍,并从质量、技术、人才、营销和企业文化等五个方面,对“如何实施名牌战略”这一问题作了具体论述。

Being directed against the market economy condition and acute brand comp etition present situation,the im-portance of famous brand strategy an d the situations in our country are in troduced and discusses onhow to implement famous brand strategyfrom quality,technology,talent,sales and enterprise civilization fi ve respects.〔