摘要
中国保险公司只有立足本土,努力缩短与外资保险的差距,提升保险广告成效,全力打造中国保险品牌,才能在日益激烈的竞争环境中立足发展。
China 's insurance companies can develop in serious competition environment by being based on China, by narrowing the gap between them and foreign insurance companies,by raising the effect of insurance advertisements and by making China 's insurance brands.
出处
《重庆工商大学学报（社会科学版）》
2003年第3期51-53,共3页
Journal of Chongqing Technology and Business University：Social Science Edition
关键词
保险广告趋势
保险广告成效
广告诉求
insurance advertisement development
insurance advertisement effect
advertisement procedure
