旅游商品与中国传统文化

Tourism-related Commodities and Traditional Chinese Culture

旅游商品除了具有实用、纪念、审美的价值以外,还有研究民族发展、民族文化的价值。本文从中国食文化、酒文化、茶文化等方面来探讨旅游商品与中国传统文化之间的关系,为旅游企业开发具有文化内涵和艺术的高品位旅游商品提供重要的理论依据。

Tourism-related commodities have not only pract ic al, commemorative and aesthetic value but also the value for the study of ethnic cultures and development. From different angles such as Chinese food culture, w ine culture and tea culture, the author discusses the relationship between touri sm-related commodities and traditional Chinese culture, which offers an importan t theoretical foundation for developing high-quality tourism-related commodities with rich cultural and artistic connotations.