论现代医院医疗服务市场营销战略

The marketing business strategies in the medical care of modernized hospital

该文阐明了市场营销的涵义 ,分析了现代医院市场营销面临的问题 :首先是医院市场营销观念的落后 ;其次是医院市场营销手段的缺乏。提出了现代医院的市场营销战略 :一是成本领先战略 ;二是差别化战略 ;三是集中化战略 ;四是个性化战略 ;五是构建核心竞争力的战略 ;

After describe the definition of marketing business, the authors analyze the existing issues of marketing business in the modernized hospital: first is backwards concept in the modernized hospital; Secondary it is lack of approaches of business operation. The authors proposed the strategies of marketing business in the modernized hospital: (1) cost advanced strategy; (2) differential strategy; concentration strategy; (4) individual strategy; (5) establishment nuclear competition strategy; (6) network business strategy.