产品生命周期模型的零售企业供应链类型界定

Applying PLC Model in Analyzing the Type of Supply Chain in Retail

供应链类型的研究一直是供应链管理理论的研究热点,近几十年的研究成果逐渐形成了相应的研究角度,但是,对供应链类型的研究更多的表现在定性的描述上,尤其是针对零售企业的供应链类型,鲜有定量的界定方法。利用产品生命周期模型的相关研究成果,提出了一个从产品角度、时域的供应链界定的模型,并利用相应的数据对模型的验证与应用予与说明。

The type of supply chain is the core concept of marketing and is the hotspot of the theory research on supply chain management. The research on the type of supply chain has shaped the research direction. However, the results of such research on the type of supply chain almost are the qualitative research conclusion, especially the type of supply chain in retail enterprises, the shot of the quantitative analysis. By making use of the Product Life Cycle model, we put forward the quantitative analysis method to describe the type of supply chain of retail enterprises, which is based on product angle and time serial. Empirical study is also done on the validity of this quantitative analysis method.