摘要
分析了CRM系统下企业的营销策略对企业收益和社会总福利的影响 ,并在此基础上建立了CRM系统下的企业收益和社会总福利的均衡模型。然后通过对模型进行求解分析 ,得出了企业收益和社会总福利在不同的机会成本区间 ,随额外营销投入其性态如何变化。通过对变化性态的认识 。
The marketing system under customer relationship management (CRM) system will affect the customer and itself from two aspects: one is the mode of customer purchase, the other is the cost of marketing based on customers with different values. The paper studies these changes and the state of equilibrium between enterprise and society.
出处
《工业工程与管理》
2003年第4期35-38,共4页
Industrial Engineering and Management
基金
厦门金龙联合汽车工业有限公司资助
