福建高校体育产业发展对策的研究

Measures for Sports Industry Development of Fujian Colleges

通过福建高校体育产业发展现状与特点的调查 ,对其发展方向和途径进行了分析和探讨。提出了充分发挥自身优势 ,变单一经营为多元经营 ,加强对外协作 ,构建体育产业发展协作网络 ,实现优势互补 ,从而促进规模效应和综合效应的提高等促进福建高校体育产业发展的对策。

Through investigating the current situation and the characters of sports industry of universities and colleges in Fujian Province, this article explores and analyzes the direction and track for the development of college sports industry in the region.The measures to develop college sports industry in the region, such as to take full aduantage of their own to change the single administration into multiple one,intensify the co-operation with other regions to built co-operation network and get benefit from each other,and enhance the effects of scale and integration of sports industry are thereby put forward.