“互联网+”背景下企业竞争情报变革模式研究

Transformation Mode of Enterprise Competitive Intelligence under the Background of “Internet+”

【目的/意义】"互联网+"背景下,企业竞争情报亟需进行深入变革,以突破传统竞争情报的局限性,形成新的竞争优势。【方法/过程】本文基于当前"互联网+"背景,通过对传统竞争情报工作流程与"互联网+"背景下竞争情报工作流程进行对比,分析"互联网+"背景下企业竞争情报工作流程中收集、分析、传播三个环节的变革模式。【结果/结论】探索了"互联网+"背景下企业竞争情报未来变化发展方向,为新形势下企业转型提供借鉴。

【Purpose/significance】In order to break through the limitations of traditional competitive intelligence and create new competitive advantages,deeper changes are needed in the competitive intelligence of enterprises under the background of'Internet+'.【Method/process】This paper analyzes the transformation mode of collection,analysis and dissemination by contrasting the competitive intelligence working process under the background of Internet+with traditional competitive intelligence working process.【Result/conclusion】This paper indicates the direction for future development of enterprises under the background of'Internet+',which aimed to provide some references for business transformation under the new situation.