社会化媒体中表情包使用对信息交流效果的实证研究:基于言语行为理论

An Empirical Study on the Effect of Emoticon Stickers Usage on Information Communication in Social Media: Based on Speech Act Theory

【目的/意义】社会化媒体逐渐成为人们信息交流的主要载体,本文旨在探究表情包这一新的语言符号如何影响在线信息交流的效果。【方法/过程】基于言语行为理论,提出研究假设并构建理论模型,利用问卷调查和偏最小二乘方法进行实证分析。【结果/结论】研究结果表明,表情包的文字注释能够正向影响用户对交流信息的感知易懂性以及用户的感知愉悦性;表情包的视觉呈效能够正向影响用户的社会临场感以及感知愉悦性;用户的感知易懂性、社会临场感、感知愉悦性能够正向影响在线信息交流的效果。研究结论有助于更加深入的了解表情包在信息交流中的作用。

【Purpose/significance】Social media has gradually become the main place for people to exchange information The purpose of this paper is to explore how the emoticon stickers,a new language symbol,influences the effect of online information communication.【Method/process】Based on speech act theory,this paper proposes research hypotheses and constructs a theoretical model.This study uses questionnaires and partial least squares for empirical analysis.【Result/conclusion】The results show that the text annotations of the emoticon stickers can positively influence the user’s perceived understandability and perceived pleasure.Visual effects of emoticon stickers can positively influence users’social presence and perceived pleasure.User’s perceived understandability,social presence,and perceived pleasure can positively influence the effect of online information communication.The conclusion is helpful to understand the role of emoticon stickers in information communication.