基于自媒体中介效应的智库影响力提升策略研究

Promotion Strategy of Think Tank Influence Based on Self-media Intermediary Effect

【目的/意义】探究自媒体对提升智库影响力的作用,进而从自媒体角度为提升智库影响力提供对策建议。【方法/过程】首先,利用因子分析对32家智库的网络影响力进行评价;其次,以智库规模为自变量、智库自媒体影响力为因变量、智库自媒体产出为中介变量对自媒体的中介效应进行实证分析;最后,将智库年度预算作为调节变量构建有调节的中介效应模型。【结果/结论】智库规模对智库自媒体影响力有显著作用,智库自媒体产出对智库规模与智库自媒体影响力具有部分中介效应,但智库年度预算的调节效应并不显著。

【Purpose/significance】Exploring the role of self-media in enhancing the influence of think tanks,and then providing countermeasures and suggestions for improving the influence of think tanks from the perspective of media.【Method/process】Firstly,factor analysis is used to evaluate the network influence of 32 think tanks.Secondly,the think tank size is the independent variable,the think tank self-media influence is the dependent variable,and the think tank self-media output is the mediator variable to the self-media.The mediating effect is empirically analyzed.Finally,the annual budget of the think tank is used as a regulatory variable to construct a mediating model of regulation.【Result/conclusion】The size of think tanks has a significant effect on the influence of think tanks from the media.The influence of think tanks from media output on the size of think tanks and the influence of think tanks on the media has some mediating effects,but the adjustment effect of the annual budget of think tanks is not significant.