7Bhttberg, Robert C. , Gary Getz and Jacquelyn S. Thomas. Customer Equity: Building and Managing Relationships as ValuableAssets [M]. Boston: Harvard Business School Press, 2001.
8Rust R T, Zeithaml V A, lemon K N. Driving Customer Equity: How Customer Lifetime Value Is Reshaping Corporate Strategy[M]. New York: The Free Press, 2000.
9Wayland R E, Cole P M. Strategies for Growth [M]. Boston: 1997. Customer Connections: New Harvard Business School Press,1997.
10Blattberg R C,Getz G,Thomas J S,et al.Customer equity:building and managing relationships as valuable assets[]..2001