观看者制造意义在文化创意产品设计中的关系与应用

On the Relationship and Application of Culture and Creative Product Design from “Viewers Make Meaning”

文化创意产品随着互联网媒介平台的发展在不断进行着新的视觉文化传播,这已经不仅影响了人们的审美和社会文化,也影响到了以往的生产体制。而一件艺术品、一张照片、或是一件媒体文本的意义,可以通过观看者看到个人透过观看的实践而浮现为一种社会类型的活动,了解观看实践的某些面向。文化创意产品的设计与发展都离不开观看者制造意义的理论与观点,通过实际中的应用例子说明,重新审视观看者制造意义与设计者和受众交流间的关系。

Culture creative products along with the development of the Internet media platform in some new visual culture communication without a break,this has not only affected the people's aesthetic and social culture,also affected the previous production system. And the meaning of an artwork,a photo or a media text can emerge as a type of social activity through practice of a viewer's individual watching,and the viewer can know some aspects of the watching. The design and the development of culture creative product depend on the meaning making of the viewer's theory and view. Through examples of application in practice,the paper takes a new look at the relationship of the viewer's meaning making between the designer and the audience communication.