网络共同体视阈下高校宣传思想工作问题研究

University Propaganda Work from the Perspective of Network Community

随着移动互联的普及,网络共同体正深刻地影响着高校宣传思想工作的开展。网络共同体独有的自发性、交互性、跨功能性和松散性,一方面削弱了中国化马克思主义在意识形态的指导地位,另一方面也重构和延伸了大学生的生活空间。文章重点探讨如何在网络共同体视域下加强和改进高校宣传思想工作。

With the popularization of mobile Internet, the network community is deeply affecting university propaganda work. Network community is spontaneous, interactive, loose and cross-function. All these characteristics have greatly impacted university ideology and propaganda work, also reconstructed and extended the students' living space. This paper mainly discusses how to strengthen and improve the university propaganda work from the perspective of network community.