6Arndt. Role of Product-related conversations in the diffusion of a new Produet [J].Journal of MarketingResearch, 1967, 4 (3):291-295.
7Harrison walker. Measurement of word-of-mouth communication and aninvesligation of service quality and customer commitmentas potential antecedents [J]. Journal of service Research, 2001, 4 (1):60-75.
8Brown, Barry, Dacin, Gunst. Spreading the word: investigating antecedents of consumers, positive word-of-mouth intentions and behaviors in a retailing context[J].Jourual of the Academy of Marketing Science, 2005, 33 (2):123-138.
9Park. Lee. Information direction, website reputation and ewom effect:a moderating role of product type [J]. Journal of Business Research, 2009,(62):61-67.