网络民族志:如何探究在线社群的意义生产与文化构建

Network Ethnography:How to Explore the Meaning Production and Cultural Construction of Online Communities

互联网技术的快速发展影响着网络社区的发展,这种变化给网络民族志提供了丰富的研究课题,也使其面临新的问题与挑战。基于网络社区的特点及发展趋势,论述网络民族志的核心在于揭示网络社区的话语空间、意义生产及文化构建。在此基础上,着重从网络民族志的历史渊源、研究方法、操作步骤、研究伦理等角度予以梳理和评述,并思考互联网技术变革过程中网络民族志的发展与前景。

The rapid development of Internet technology affects the development of online communities.This change has provided a rich research topic for the network ethnography,and it also faces new problems and challenges.Based on the characteristics and development trends of the network community,the core of the network ethnography is to reveal the discourse space,meaning production and cultural construction of the network community.On this basis,it focuses on the historical origins,research methods,operational steps,research ethics of the network ethnography,and considers the development and prospects of the network ethnography in the process of Internet technology change.