当代青少年金钱价值观现状研究——以广州市为例

A Study on Contemporary Teenagers’ Attitude About Money —— Take Guangzhou as an Example

为了解当代青少年金钱价值观特征,课题组在广州15-34岁青少年中开展实证调查,从态度和行为两个维度入手分析青少年对金钱的态度、消费决策类型。调查发现,当代青少年对待金钱较为保守,会有意识地进行理财规划但缺乏科学方法;现实需求让他们感受到金钱压力,产生焦虑感,从而在消费时会犹豫不决,且追求产品的性价比、完美度;但也有少数青少年有冲动型消费行为,源于当前社会'拜金主义'、'享乐主义'、'消费主义'等负面'潮流'因素的影响,这需要从财商教育、思想政治教育以及社会风气营造等方面来开展工作。

In order to find what features contemporary adolescents’attitude about money,we conducted an empirical survey among 15-34 year-old adolescents in Guangzhou,and analyzed their attitude towards money and their consumption decision-making type.The survey found that contemporary adolescents are more conservative about money.They consciously make financial plans but lack scientific methods.Their reality needs make them feel the pressure of money which causes anxiety,so they hesitate to consume,and pursue items with competitive price and quality.Meanwhile,a few adolescents have impulsive consumption behavior,which originates from'money worship''hedonism'and'consumerism'popular in modern society.The negative influence may be reduced by financial and business education,ideological and political education and the construction of a better atmosphere.