鲁莽与疯狂之后的第25年:2014年国际传媒经济与管理研究综述

25Years after an Impetuous and Mad Idea:A Review of Media Management and Economics Research in 2014

本文对2014年传媒经济与管理研究进行了综述。文章选取了三本核心国际学刊《传媒经济学刊》(Journal of Media Economics,JME)、《国际传媒管理学刊》(The International Journal on Media Management,JMM)与《传媒经营管理研究学刊》(Journal of Media Business Studies,JOMBS)的40篇文章作为样本进行分析。学刊文章中多见理论型范式和市场化路径的应用,而批评型范式和影响力研究较为缺乏。综述发现,传媒经济与管理研究正日趋国际化、更重实证性、更显理论性,尤其强调经济学理论与方法的应用。在这样的趋势下,一方面规范学院派经济学的重要性越来越强;另一方面传播学属性议题的式微也越来越为明显。其结果可能导致该领域的研究虽然在学术理论性和规范化方面越来越精致,但其社会价值却逐渐削弱。

This article presents a review of the research on media management and economics in 2014.Analyses are made on a total of 40 articles published by three international journals:Journal of Media Economics(JME),The International Journal on Media Management(JMM)and Journal of Media Business Studies(JOMBS).Theoretical paradigms are found in most articles and an industry approach adopted.However,the critical analysis and effect study are largely neglected,indicating a shift of research attention to the scholarly economics tradition,leaving the critical media and communication issues inadequately addressed. While media management and economics research is approaching to be increasingly international,empirical and theoretical-oriented,neglecting communication and media critical stances might impair the social significance of the inquires.