中国电视观众的电视剧消费口味

The Map of Drama Tastes of Chinese Television Viewers

本文在思考大众文化生产和消费的结构性变化的基础上,主要集中关注"中国电视剧消费者"。为研究"中国观众的电视剧消费口味",本文提出"中国的大众文化消费者如何收看境内和境外电视剧"等问题。本研究对居住在北京的普通中国人收看中国香港、中国台湾、美国、日本和韩国电视剧的情况(包括收看方式和收看原因)进行了调查,从而描绘出中国观众的"电视剧口味地图"。这个地图反映了不同学历和收入水平的群体收看电视剧的偏好,包括四种"口味类型":(1)低学历高收入群体的"现实逻辑偏好型";(2)高学历高收入群体的"有逻辑的喜剧偏好型";(3)低学历低收入群体的"不合逻辑的情感偏好型";(4)高学历低收入群体的"浪漫时尚偏好型"。这些不同的偏好类型说明,中国不同群体观众的电视剧口味,因其所拥有的社会、经济和文化资本的差异而不同。

This study focuses on the 'Chinese drama consumers',having structural changes that define the characteristics of the production and consumption of a popular culture in mind.To look at'the drama tastes of Chinese viewers',the study asks such question as'how do Chinese consumers of popular culture receive domestic and foreign dramas'.By examining ordinary Chinese people in Beijing,it is possible to draw 'the map of drama tastes'which explains the viewing patterns of Chinese Hong Kong,Chinese Taiwan,America,Japan and Korean dramas and the reasons for watching those dramas.The map reflects how the groups of people with different education and income levels watch dramas.There are four'taste profiles'including 1)'realistic logical sensibility'of the low education-high income group,2)'logical comic sensibility'of the high education-high income group,3)'illogical emotional sensibility' of the low education-low income group, and finally4)'romantic trendy sensibility'of the high education-low income group.These different sensibilities in turn suggest that there are various groups of Chinese viewers whose tastes are diversified according to different social,economic and cultural capitals they have.