媒体与传播创新应该研究什么样的问题——数字化时代的研究议程

What to Study When Studying Media and Communication Innovation——Research Design for the Digital Age

20世纪最后20年起,传播以技术为中介,从模拟向数字化转变,对人类沟通产生重要影响。这个过程通常被称为(数字化)创新。本文从规范的角度重新审视媒体与传播研究对创新的认识,并在此概念上发展出创新研究议程。这项研究议程根据民主公共领域要求而设,分五个层次:结构条件,内容生产,传播和媒介经济学,分布与传递,以及使用和用户体验。传播创新研究(CIS)应该对传播创新进行跨学科研究,评估和测量诸如自由、平等、多样性、团结和参与这些民主价值观的改进或退化情况。

Since the final two decades of the 20th century,technology mediated communication transforms from analogue into digital with significant implications on human communication.This process is usually called(digital)innovation.This article revisits the scholarly understanding of innovation in the field of media and communication from a normative point of view and subsequently develops an innovation research agenda which builds on this concept.The research agenda is built on the requirements of a democratic public sphere and consists of five levels:structural conditions,content production,communication and media economics,distribution and delivery as well as usage and user experience.Communication Innovation Studies(CIS)should undertake interdisciplinary approach to evaluate and measure improvements or deteriorations of democratic values such as freedom,equality,diversity,solidarity and participation.