改革开放初期经济转型脉络中的中国音像业与通俗音乐传播——以“中唱”为研究个案

Audio-Visual Industry and Popular Music Dissemination under the Economic Transformation in the Early Days of Opening-up in China:A Case Study on China Records

改革开放初期,"中唱"作为计划经济到市场经济转型过程中的直接行动体,在生产、流通、消费、组织分工等诸多方面能动性地卷入并呈现了叠合与动态的经济转型过程。全文采用历史资料梳理和口述史两种研究路径,首先将中唱置于社会主义三大改造和改革开放初期两个阶段之间,寻找中唱历史叙述的内在逻辑。之后,以改革开放初期中唱发行经理周建潮的口述及其阐释,力图呈现经济转型期音像业的符号线索与阐释空间。最终,进一步寻找并论述市场化的销售渠道与通俗歌曲传播之间的某种内在联结。

In the early days of opening-up in China,China Records was a direct practicing agency from production to circulation and consumption,from vertical to horizontal division of labor,in the transformation process from planned economy to market economy.This article uses historical archives analysis and interviews as the research methods in attempting to situate China Records within the context of'Three Reforms Under Socialism'and two phases of social transformation in the early days of opening-up.Then from the interview of the distribution manager of China Records,the paper shows the symbolic meaning and imaginary space of audiovisual industry within the early days of opening-up.To conclude,this article offers a quest for the discourse of internal connection between marketization of sales channel and popular music dissemination.