2016,处在变革前夜的中国报业

2016,the Eve of Chinese Newspaper Reform

当前,中国的报业正在面对涨跌互现的格局,新媒体的稀释使得报业经营呈现出"断崖式"的下跌,但是同时通过多渠道的拓展,其影响力正在逐渐回升。在这种情况下,报业需要进一步通过多元化的布局,拓展其发展空间。本文认为,继续财政支持,多元产业运营,同时进一步延伸主业,扩大"造血"机制,都能够为中国报业寻找新的出路。

Nowadays,the Chinese newspaper is facing both developing and declining situations.The diffusion of new media contributes to a sharp decrease of the press circulation.Meanwhile,the newspaper is trying to increase its social influence by multi-channel expansion.Under this circumstance,press needs extend its developing space through diversified marketing strategy.In this article,we argue that the Chinese newspaper can find its way out,if subsidies continue,diversified industry develops so that the press can explore more strategy to increase its profits.