新闻宣传概念的历史及其终结

The History of the Concept of News Propaganda and Its End

在中国共产党宣传工作的历史中,新闻宣传长期占据着重要位置,也发挥过重要作用。中国共产党新闻宣传概念起源于中国传统文化和马克思主义新闻思想,并在实践中不断完善。然而,随着时代发展和媒介环境变迁,新闻宣传概念已难以适应新的媒介格局与舆论格局。中国共产党从"新闻宣传"向"新闻舆论"这一概念转型背后,是宣传观念的转型,意味着"新闻宣传"概念即将终结,而"新闻宣传"的观念则通过话语转型呈现多元化表现趋势。

In the history of the CCPpropaganda endeavor,news propaganda occupied an important position for a long time,and also played an important role.The CCPnews propaganda concept originated from Chinese traditional culture and Marxism news ideas,and constantly improved in practice.However,with the changes of times and the media environment,news propaganda concept became difficult to adapt to the new media pattern and the pattern of public opinion.The transformation of the idea from 'news propaganda'to'news public opinion'means that'news propaganda'concept is coming to an end,and the concept of 'news propaganda'through the discourse showed a trend of diversified performance.