认同构建与制度转型:中国对外传播70年的新制度主义研究

Identity Construction and Institutional Transition: A New Institutional Research on China’s International Communication in 70 years

从新制度主义的角度来看,中国对外传播70年的制度史,呈现出'渐进式转型'的特征。变迁中的内部因素,主要体现为五个时期的国家认同构建;外部因素主要体现为不同阶段的国际政治情境。认同的构建和情境的认知,突破了制度的自我描述,形成了对外传播制度的'置换'和'漂移',正在逐渐形成'转换'。随着国家认同的进一步完善,以及国际政治情境的复杂性,对外传播的制度正在逐渐趋于成熟,转型将会更加缓慢。

From the perspective of new institutionalism,international communication institutions of China with a history of 70 years demonstrate a feature of'gradual transition'.Endogenous factors of the transition mainly manifest as national identity construction during five periods,and exogenous factors are reflected by international political scenario in different periods.Since construction of identity and recognition of scenario broke through self-description of institutions,forming'displacement'and'drift'of international communication institutions which lead to gradual'conversion'.With further improvement of national identity and complexity of international political scenario,institutions of international communication has been gradually maturing,and consequently,the transition will slow down.