摘要
2019年5月CGTN主播刘欣在美国福克斯财经频道《翠西·里根黄金时间》上的露面是一次前所未有的国际媒体事件,为刘欣个人以及中国国际电视台带来了创纪录的海内外关注。整个事件是被什么引发的?幕后的决策过程怎样?刘欣进行了怎样的准备?她自己最大的关切是什么,她又是如何回应的?在本篇文章中,刘欣回忆了一些关键时刻,帮助人们从内部窥探这一被认为中国数十年来争取国际话语权努力的里程碑事件。刘欣认为该事件的效果基于她20多年对外沟通的实践。不过一个关键的'策略'是做真实的自己。她相信诚意是她的强项,哪怕这意味着需要直面缺点。从外界的反响来看,刘欣的确给人留下了真诚的印象。对于努力引起关注和重视的中国发声者来说,这可以是一条值得借鉴的经验。
The appearance of CGTN host Liu Xin on Trish Regan PrimeTime on Fox Business Channel in May 2019 was an unprecedented international media event and drew a record level of domestic and international attention to CGTN and Liu Xin herself.What triggered the series of events?What was the decision-making process behind the scenes?How did Liu Xin prepare herself?What were her biggest concerns and how did she address them?In this article,Liu Xin recollects some key moments to provide an insider glimpse into what is considered a milestone event in China’s decades-long quest for international discourse power.Liu Xin attributes the relatively satisfactory outcome of the debate to her over 20 years of efforts trying to reach the hearts and minds of people around the world.But the one'tactic'that she deemed key was to be her true self.Sincerity was what she believed to be her strength,even if it meant to admit one’s weaknesses.And judging from the online responses to the event,sincere she came across.For those struggling to get their voices heard and heeded,this could be a useful experience to draw upon.
作者
刘欣
Liu Xin(China Global TV Network)
出处
《全球传媒学刊》
CSSCI
2019年第3期113-119,共7页
Global Journal of Media Studies