中美主播跨洋对话的全球传播效果——一次中国全球媒介事件的案例分析

Global Communication Impact of Chinese-American Anchor Cross-border Live Dialogue: A Case Study on the Global Media Event of China

本文作者作为CGTN国际传播课题组成员,采用案例研究的方法,把发生在2019年5月的'中美主播跨洋对话'作为一次融媒体时代中国全球传播的重大媒介事件,对参与此次跨洋对话的亲历者和组织者进行了深入采访,跟踪比较了事件前后CGTN有关中美贸易战的传播内容和效果,记录分析了本事件发展过程中诸多重要的全球传播数据,并从媒介事件的发展创新视角,分析了跨洋对话的国际传播效果。本文从全球媒体影响力评估、全球区域影响力分析、社交媒体影响力以及全球媒体报道内容角度,对此次中美主播跨洋对话的传播效果进行解读分析。

This study aims to analyze the global media event of Chinese-American anchors’live dialogue in May 2019.As members of CGTN international communication project,the researchers interviewed the main participants of this cross-border dialogue.The content and impact from global media before and after this media event were documented and investigated.At the same time,the important data during this process were recorded and analyzed from the perspectives of international communication.The impact of global media and social media communication were investigated through the global media impact assessment,regional impact analyses of international media,social media influence and global media reports.