摘要
中国CGTN节目主持人刘欣与美国FOX节目主播翠西·里根的对话,是一次引人注目的跨国'媒介事件',对中国来说,也是一次难得的亮相机会。在这次非常规的国际传播中,CGTN和刘欣充分发挥了主观能动性,创造机会,不失时机,漂亮地展示了中国形象。在交流中,刘欣很明智地没有争强好胜,而是坚定却礼貌地表达事实与观点,借助电视的形象化特长,进行了一次有效的国际公众传播。这次对话展示出中国人的理性和智慧,是中国文化另辟蹊径、'乘机出海'的一次重大胜利。
The cross-ocean'debate'between Chinese CGTN anchor Liu Xin and American FOX anchor Trish Regan is a striking international'media event'and a rare opportunity to present China.In this unconventional international communication process,CGTN and Liu Xin have fully exerted their initiative,created opportunities,and take the good opportunity to present the image of China successfully.In the dialogue,Liu Xin is not eager to win,but to express facts and opinions in a firm but polite way.With the visual effects of television,an effective international public communication was carried out.Demonstrating Chinese rationality and wisdom,the dialogue is a success for Chinese culture to take a different approach to go global.
作者
郭镇之
Zhenzhi Guo(School of Journalism and Communication,Tsinghua University)
出处
《全球传媒学刊》
CSSCI
2019年第3期162-169,共8页
Global Journal of Media Studies
关键词
国际传播
借船出海
CGTN
刘欣
翠西·里根
约辩
International Communication
Going to Sea by a Borrowed Boat
CGTN
Liu Xin
Trish Regan
Debate