文化产业振兴视野下文化主题公园建设的问题与对策

The Problems and Solutions of the Cultural Theme Park's Construction from the Perspective of Cultural Industry Revitalization

文化主题公园作为旅游产业中兼具经济效益和社会效益的新型业态,近年来在全国各地兴起。获得一定预期收益的同时,在主题选择、品牌建设、营销方式上仍然存在一些问题。当前,借鉴成功文化主题公园发展建设经验,凝练主题,打造品牌,重视营销,构建具有中国特色的文化主题公园发展范式迫在眉睫。

Cultural theme park as a new format of the tourist industry,which has produced great economic and social benefit,has been set up throughout the country in recent years. Although it has certain prospective earnings,there are still some problems in the aspects of theme choices,brand construction,and marketing methods. So on the basis of the successful cultural theme park's construction and development experience,it is extremely imminent to concise theme,build brand,concern marketing,construct development patterns of theme parks with Chinese characteristics.