黔西南州旅游精准影响分析与建议

Study on Tourism Precision Marketing in Qianxinan Prefecture

近年来,游客需求越来越个性化,他们对旅游产品的要求越来越高,消费也趋于理性,因此,精准营销已成为旅游业各主体重点关注的一种营销模式。以旅游资源丰富的贵州省黔西南州为例,对旅游精准营销进行探索,在分析黔西南州旅游营销现状的基础上,挖掘其旅游营销存在的主要问题,然后给出旅游精准营销的路径并结合黔西南州大数据与4G网络发展提出针对性的建议。

In recent years, the demand for tourists is becoming more and more personalized, whose demand for tourism products is higher and higher, and whose consumption is becoming more rational. Therefore, the precision marketing has become a main marketing mode for the tourism industry. In this study, Qianxinan Prefecture, Guizhou Province, which has the rich tourism resources, is taken as an example to explore the precision marketing for tourism. Based on the analysis of the current situation of Qianxi Prefecture Tourism Marketing, the main problems of tourism marketing are given in this paper. After that, the development paths of precision marketing are provided, and some reasonable suggestions for the precision marketing are put forward by combining with the development of big data and 4 G network in Qianxinan Prefecture.