基于推荐模型和满意度模型的健身状况调查研究——以北京市为例

Research on Fitness Status Based on Recommendation Model and Satisfaction Model——Take Beijing as an Example

近年来,全民健身已经成为国家重点发展的领域,本文在调查的基础上,对北京市居民的健身现状进行了全面描述,通过对北京市居民进行问卷调查和对资深健身者进行访谈获取一手数据,对数据进行描述以了解北京市健身基本情况.就不同健身项目适合的生活状态进行分析,并筛选出影响因素,构建基于判别分析的项目推荐模型,利用模糊层次分析法构建健身项目满意度模型.研究表明:目前北京市民健身基本情况良好并存在大量潜在健身者;不同健身项目参与者在多个因素上存在显著差异;潜在健身者应根据自身生活状态选择健身项目;健身房和户外长跑项目的满意度情况较好.

In recent years,fitness of whole nation has become a national key development area.Based on the investigation,this paper gives a comprehensive description of the body building status of Beijing residents.This paper collects first-hand data through questionnaire survey and interviews with senior fitness practitioners in Beijing.Describing the data to understand the basic situation of fitness in Beijing,analyzing the suitable living conditions of different fitness projects and screening factors to build a project recommendation model based on discriminant analysis,and using the Fuzzy Analytic Hierarchy Process to build a fitness project satisfaction model.The research shows that the basic condition of Beijing citizens’fitness is good and there are a large number of potential fitness practitioners;there are significant differences in many factors among participants of different fitness programs;potential fitness practitioners should choose fitness programs according to their living conditions;fitness clubs and outdoor long-distance running programs have better satisfaction.