传统文化类综艺节目传播特征及效果分析

Analysis on the Characteristics and Effects of the Transmission of Traditional Culture Variety Programs

就传统文化类综艺节目这一话题提出两个问题:一是现阶段传统文化类综艺节目的发展现状如何;二是传统文化类综艺节目的传播特征和对传统文化的传播效果如何.针对这两个问题,本次调查采用了线下问卷调查及评论文本挖掘来获取数据,使用统计分析方法与大数据挖掘算法展开了研究.研究发现,'公众人物+传统文化'综艺模式有助于文化的传播;节目播出后,大众对于传统文化的喜爱度和参与度提高,对于传统文化相关从业者的印象有所改观,同时节目受众趋于年轻化,节目已然成为了一种新的文化教育形式.

This paper is about the traditional culture variety show.One topic raises two questions.First,what is the current status of the development of traditional cultural variety shows?Second,what is the communication characteristics of traditional culture variety shows and the spread of traditional culture?In response to these two problems,this survey used offline questionnaire survey and comment text mining to obtain data,using statistical analysis methods and big data mining algorithms.The study found that the'Public People+Traditional Culture'variety mode contributes to the spread of culture.After the program is broadcast,the public’s love and participation in traditional culture is improved,and the impression of traditional culture-related practitioners is improved.The watcher of the program tends to be younger,and the program has become a new form of cultural education.