中国休闲男装零售市场的消费结构和趋势

Consume Structure and Trend of Men’s Casual Wear Retailing Market in China

目前,中国休闲男装零售市场是竞争激烈的服装市场上的一支生力军。本文在描述中国男装零售市场和休闲男装市场现状的基础上,借助一千份消费者调研问卷,从主客观因素两方面分析了男装消费者特点及其对产品结构的需求,得出中国休闲男装零售市场的实际产品消费结构与产品的供应结构存在一定的差距。

At present, men’s casual wear retailing market is growing rapidly in hot competitive fashion market.Through 1000 questionaires,the subjective and objective factors of the characteristics and requirements of men’s wear are analyzed on the basis of present men’s wear and men’s casual wear retailing market. A conclusion is drawn that there is a disparity between consumption and supply structure in chinese men’s casual wear retailing market.