7John L. Crompton, Dermis R. Howard. The American experience with facility naming rights: opportunities for English professional football teams [J] . Managing Leisure, 2003 (8) : 212--226.
8Karen Becker - Olsen. Questioning the Name Game: An Event Study Analysis of Stadium Naming Rights Sponsorship Announcements [J ] . International Journal of Sports Marketing & Sponsorship, 2003 (9/10): 181--192.
9Anita M. Moorman. Naming Rights Agreements: Dream Deal or Nightmare [J] . Sport Marketing Quarterly, 11 (2): 126--127.