论营销实践中分销渠道的误区及转型

On misunder standings in marketing practice and transformation ofdistribution channel

分销渠道是产品顺利分销的关键,也是许多营销人员头疼的一道营销难题。由于缺乏理论上的梳理,在营销的实战中却往往会存在一些错误认识。如何解决这些问题,并成功实现渠道的转型和变革,是现今渠道建设的关键。

Distribution channel is crucial to the distribution of products. Yet, it is a big problem that brings headache tomarketing managers. Without theoretical guides, there are often some misunderstandings in the marketing practice.How to tackle these issues and transform traditional distribution channel is the key point of channel construction.