海南冲浪运动发展相关信息研究

Information of Surfing Development in Hainan

我国冲浪运动出现的时间不长,发展较快。学界对于该运动及相关产业的研究甚少。通过对海南冲浪运动发展的历史脉络、自然条件和冲浪爱好者基本信息三方面进行研究,为我国冲浪业发展提供若干建议。相关研究结果表明:海南可能是冲浪运动最先进入我国的地方,也是我国发展冲浪运动自然条件最优越的地方。我国冲浪爱好者基本信息是三多、三少、一因、一易。三多:收入较高、花费较多、年轻人较多;三少:外国人较少、女性较少、本地人较少;一因:审美动机居主流;一易:易成瘾。建议把国内高收入年轻群体列为主要宣传对象,并设法激发境外游客和境内女性对冲浪运动的兴趣,广告宣传则应突出渲染审美动机。

Surfing is a relatively new but fast development sport in China,while few scholars study it. This research gives some advice for the development of relative industries from history,natural condition and basic information about surfing enthusiasts. The study results are: Hainan may be the starting place for surfing and it is the most suitable place for surfing to develop in China. The basic information about surfing enthusiasts is three more,three less,one cause,one tendency. Three more means enthusiasts have more income,spend more money,and among them there are more young people. Three less indicates there are less foreigners,less female surfers,and less local people. One cause is most people surf with aesthetic motive. One tendency shows they are easy to get addiction. Relative suggestions are: pay more attention to domestic younger wealthy people,try to attract interest of domestic female and foreign surfers,and focus on the aesthetic motive in advertisement.