“一带一路”倡议下闽南武术在东南亚的传播策略

The Dissemination Strategy of South Fujian Wushu in Southeast Asia under the Initiative of “One Belt and One Road”

'一带一路'是在'新常态'的语境下旨在进一步提高我国对外开放水平提出的倡议,其对闽南武术的国际传播具有重要的时代意义。采用文献资料、逻辑分析等方法对'一带一路'倡议下闽南武术在东南亚的传播策略进行研究,认为:在'一带一路'的倡议下,利用人才流动、借助孔子学院、发挥名人效应等手段能够增加闽南武术在东南亚的传播力度;通过创新闽南武术的传播理念,利用与东南亚各国开展商贸活动的契机能够加快闽南武术在东南亚的传播速度;通过人际传播、群体传播、媒介传播、品牌传播等多角度、多渠道的传播途径能够拓展闽南武术在东南亚的传播范围。

'One Belt and One Road'is an initiative aiming at further enhancing China’s opening to the outside world in the context of'new normal',which is of great significance to the international spread of the South Fujian Wushu.Using the methods of literature and logical analysis,this paper studies the dissemination strategy of Minnan martial arts in Southeast Asia under the initiative of'One Belt and One Road'.It holds that with the initiative of'One Belt and One Road',the use of talent flow,the help of Confucius institutes and the celebrity effect can increase the spread of South Fujian Wushu in Southeast Asia.The opportunity for South Asian countries to carry out business and trade activities can speed up the spread of Wushu in South Fujian in Southeast Asia,and the spread of Wushu in South Fujian in Southeast Asia can be expanded through interpersonal communication,group communication,media communication,brand communication and other multi-angle and multi-channel channels.