摘要
产品创新是企业生存和发展的基础。分析了武钢钢铁产品的市场需求,找出了武钢企业外部环境的机 会与威胁和企业内部的优势与劣势,提出了产品创新的战略措施。
Product innovation is the basics of existence and development in enterprise. The market demands of WISCO's products are analyzed. The opportunities & threatens of external environment and the internal strengths & weaknesses are found out, and the strategic measures of product innovation are presented.
出处
《中国冶金》
CAS
2003年第8期40-43,共4页
China Metallurgy
