体育赞助的组织形式与对象确定

Organization forms and objects of sports sponsorship

从体育系统组织形式的角度对体育赞助对象进行了分类分析,提出了选择和确定赞助对象的层次相符、市场价值、品质优良三条基本原则。

This paper analyzes objects of sports sponsorship from the angle of sports organization forms.Three principles in selecting the objects are put forth.