河南省大众体育消费与体育产业化发展的研究

A research on the mass sports consumption and the development of the sports industrialization

体育消费作为体育经济系统的重要组成部分是促进和推动体育产业发展的重要因素,也是整个群众体育发展的重要标志和象征。21世纪是知识经济时代,居民消费生活将发生巨大变化,以追求运动健身和娱乐效果的参与性体育消费,正在向大众化转变,人们用于健身消费的支出逐年增加,而居民消费每增加1%,就可带动GDP增加0.5%。探讨体育消费与体育产业发展规律,为河南经济腾飞提供理论依据。

Sports consumption,as an important part of the whole sports econmic system,is a key factor in the development of the sports industrialization,a symbol of how well the mass sports have developed. The 21st century is an era of knowledge economy,which results in the great changes of peoples consumption. The participationoriented consumption pursuing physical fitness and amusement is growing popular among the public. People are spending more and more money keeping fit. And 1% increase in consumption may lead to 0.5% increase in GDP. This paper studies the rules of the sports consumption and the development of sports in order to provide theoretical basis for the prosperity of economy in Henan Province.