摘要
体育产业化是体育产业的发展方向,体育市场是推动体育产业化发展的根本途径之一,因此,建立、健全体育市场管理体系至关重要。
Sports industrialization is the trend of sports industry. Sports market is one of basic ways to push sports industrialization forward. Therefore, it is very important to construct and perfect the management system of sport market.
出处
《郧阳师范高等专科学校学报》
2003年第2期76-78,共3页
Journal of Yunyang Teachers College
关键词
体育市场
市场管理
构建
sports market
market managing
constructing
