“牛鞭效应”的数字模拟分析

Simulation Analysis of Bullwhip Effect

首先简要分析了啤酒游戏中存在的主要问题,指出缺乏系统统筹是引起牛鞭效应的根源;MATLAB是一种便于进行科学和工程计算的交互式软件,其Simulink语言是针对系统仿真的高效语言.本文试图利用MATLAB/Simulink分析牛鞭效应,尝试对物流系统进行科学的分析,从而提高以计算机技术为主要特征的现代物流管理的水平。

This article firstly gives brief introductions to the main problems in Beer Game and then points out that the reason of causing Bullwhip Effect is the lack of an overall system plan. MATLAB (r) is a kind of interactive software to help carry out science and engineering calculation. Its Simulink (r) language is an efficient language expecially used in system simulation. This article makes an attempt to explain Bullwhip Effect by mean of MATLAB (r)/Simulink (r) and to make science analysis in logistic system so as to improve the modern logistic management, which is characterized by computer technology.