我国电子化广告的现状及发展研究

The Actuality and Development Research of Electronic Advertisements in Our Country

本文首先介绍了网络广告 (电子化广告 )的产生和发展 ,接着从心理和技术角度阐述了网络广告的优势。其次从网民点击率、广告形式等角度归纳了网络广告当前存在的问题 ,最终从提高网络广告的可信度、降低广告费用。

First,this paper show the happening and development of the Internet Advertising(Electronic Ad),then the author indicates the advantage of it from two facts,that is mentality and technical.Second,the paper summarizes the existing questions that come from click rate and advertising forms etc.Finally,we will propose developing strategy of Online Advertising on improving the Credibility,reducing the cost and the Combining the marketing system of Ad.