摘要
在信息化时代,由于文化传播方式的巨大变化,包装设计也将面临形态的转换和对包装设计本体语言——“视觉信息传达的重构”,其核心要素是图形的信息传达;文字的信息传达以及色彩的信息传达,并从视觉文化心理及设计表现规律诸方面进行解析。
In the era of information, as a result of great changes of cultural communicating patterns, packing design will be confronted with the change of forms, and reconstitution of communicating patterns of visual information——natural language of packing design. Its core is the information communicating of pictures, characters and colors. Our analysis will include the psychology of visual culture, laws of design displaying, etc.
出处
《包装工程》
CAS
CSCD
北大核心
2003年第4期79-80,96,共3页
Packaging Engineering
