品牌进攻与品牌防御

Trademark Attacking and Trademark Defending

品牌进攻与品牌防御是品牌竞争中最尖锐、最激烈的形式。商品是其最重要的载体,所以品牌竞争更直观形象地表现为商品竞争。在不同生命周期,商品应采取相应的进攻与防御策略,从以攻为主向以守为主转变。品牌要谨防假冒伪劣商品的进攻,要采取打击性防御和保护性防御措施。

In trademark competition, trademark attacking and trademark defending are the acutost and the sharpest forms. Commodity is the most important carrier, so commodity competition is the directly perceived expression of the trademark competition. In different existing period, commodity should use the tactics of attacking and defending, only by doing this can it realize the transformation of putting the attacking first from the defending first. Trademark should beware of imitative and false commodities attacking, and it should take the defensive measures of striking and protecting.