2Solberg. Standardization or adaptation of the international marketing mix: the role of the local subsidiary/representative. Journal of International Marketing 2000.8(March).
二级参考文献19
1Buzzell, Robert. Can you Standardize Multinational Marketing. Harvard Business Review, November-december, 1968, (46): 102-13.
2Buzzell, R., J. A. Quelch and C. Bartlett. Global Marketing Management: Cases and Readings, 3th Edition, Mass: AddisonWesley, 1995.
3Douglas, S. And Y. Wind. The Myth of Globalization. Columbia Journal of World Business, Winter, 1987, 22(4): 19-29.
4Fish, Anne B. The AD Biz Gloms onto Global. Fortune, November, 1984, (12): 77-80.
5Hill, John S. and Up Kwon. Product Mixes in U.S. Multinationals: An Empirical Study. Journal of Global Marketing, 1992, 6(3): 55-74.
6Jain, Subhash C.. Standardization of International Marketing strategy: Some Research Hypothese, Journal of Marketing,1989, 53(1): 70-9.
7Kotler, Philip. Global Standardization: Courting Danger. Journal of Consumer Marketing, Spring, 1986, (3): 13-15.
8Kreutzer, Ralf T.. Marketing-Mix Standardization: An Integrated Approach to Global Marketing. European Journal of Marketing, 1988, 20(10): 19-30.
9Levitt, Theodore. The Globalization of Markets. Harvard Business Review, May-June, 1983, 61: 92-102.
10Ohmae, Kenichi. Triad Power: The Coming Shape of Global Competition, Free Press, New York, NY, 1985.
