浅谈不同需求下营销策略的运用

On the Application of Marketing Strategy to Different Demands

市场营销是“有效益的满足需求”。然而 ,从静态上来看 ,不同的时间、不同的地点、不同的行业 ,市场的需求状况各不相同 ;从动态上来看 ,市场的需求又是每时每刻发生着变化。因此 ,企业只有从消费者的实际需求出发 ,正确地运用市场营销策略 ,才能在市场中立于不败之地 ,否则企业就会面临困境 ,进而走向倒闭。

Marketing is to “satisfy demands with efficiency”. But from the static view there exist differences on market demands in different time, different spots and different enterprises. On the other hand, market demand is changeable all the time. So enterprises should apply marketing strategy correctly according to the customers actual needs. Only in this way can they make it, or they will be in a bad plight and closed down.